Head of Product Marketing


Paris, Île-de-France
Nov 9, 2021


PlayPlay est une scale-up B2B SaaS qui développe la solution de création vidéo leader en Europe.
Notre mission : réinventer la façon dont les entreprises communiquent. Comment ? En rendant autonomes les équipes communication, marketing et RH dans la création du contenu le plus impactant : la vidéo.

Fondée en 2017 à Paris, PlayPlay connait depuis une croissance exponentielle. Entre 2020 et 2021, nous sommes passés de 50 à 150 collaborateurs, de 200 à 1500 clients (dont les deux tiers du CAC40). Le tout avec un produit innovant qui évolue vite, une satisfaction client très élevée, un go-to-market efficient et une marque désormais reconnue en Europe.

Et ce n’est que le début ! Le marché est immense et en pleine expansion. Nous ouvrons des bureaux à l’international dans les prochains mois (la solution est déjà utilisée dans 35 pays) et nous renforçons fortement nos équipes tech & produit pour continuer de construire une plateforme unique au monde.

PlayPlay est soutenu par des investisseurs prestigieux : Balderton (Revolut, Aircall), Point9 (Loom, Zendesk) et Kerala (Doctolib). Tous les voyants sont au vert pour faire de PlayPlay un leader mondial de la création vidéo pour les entreprises. Et pour y arriver, nous recherchons les meilleurs talents du marché !

Job Description

We are looking for a talented Head of Product Marketing to enable our teams to articulate and communicate the best value proposition to our customers and prospects!

You will be the first-ever Head of Product Marketing at PlayPlay, which implies exciting challenges and an opportunity to build a team and have a strong impact. You will work closely with the Head of Marketing, collaborate strongly with our VP Product, and own the Product Marketing function from end-to-end.

You WON’T be producing solely sales collaterals or social ads campaigns: we want you to focus on the upstream: messaging, communication and sales enablement strategy.

Do you have excellent user understanding and strong communication skills? Are you known for your copywriting and synthesis skills? Are you looking for a fast growing company with international challenges?

Apply right now!


Value proposition & messaging

  • Build a key message that resonates with our market, drives acquisition, and encourages features adoption and retention.
  • Help the Marketing team build a better website that sets PlayPlay apart from competition.
  • Marketing launch

  • Plan the timeline and execute the organization for new feature releases.
  • Build all the specs so the rest of the Marketing team can create the related campaigns and validate marketing collaterals (emails, landing pages, website update, blog posts, videos, PR…).
  • Market intelligence

  • (Re)build personas and competitive analysis, especially for new markets.
  • Become the subject matter expert when it comes to our customer segments and market.
  • Sales and CSM enablement

  • Organize Sales and Customer Success Managers trainings to empower them on how to articulate the value proposition to customers and prospects.
  • Prepare the specs for sales collaterals (pitch deck, battle cards, one pagers, email templates…).
  • Product strategy

  • Collaborate closely with Product Managers to influence the roadmap and define the positioning and pricing of our products and features.

  • You have 4+ years of experience as a Product Marketing Manager, Strategic Consultant (within-firm such as Bain, McKinsey, etc.), Product Manager or Lead Marketing. 
  • You are familiar with the “lingo”of product teams.
  • You have advanced copywriting and capacity for synthesis.
  • You have excellent time and project management skills.

  • Very customer/user centric: you empathize with end user(s) and love to be customer/prospects-facing.
  • Excellent communication skills: you are comfortable collaborating with various stakeholders that have different background than yours.
  • A great team spirit with strong interpersonal communication skills: you think success is better when shared with others.
  • Analytical: you love to understand how things work and use logical reasoning to solve problems.

  • Join a hyper-growth scale-up where you’ll be able to work on a huge variety of projects and benefit from rapid development opportunities. 🌱
  • Work with a simple and fun product that allows thousands of users to create THE format that everyone wants to see: video. 🎥
  • Learn from amazing colleagues in a friendly work environment that thrives on ambition, dynamism, humility, transparency and teamwork.
  • Participate in all the activities organised by our incredible Happiness Team (Blindtest, concerts, collective sports sessions, seminars, etc). ❤️
  • Enjoy the offices in the heart of Paris, in the Sentier (75002). 
  • Work from home at least two days per week.

  • Creative: We don’t like to take ourselves too seriously — and we take this very seriously! Having fun and expressing our creativity is essential to what we do. We’re proud to do things differently at PlayPlay, where everyone gets the chance to innovate, craft, and make it happen.
  • User-first: Our customers are at the ❤️‍ of everything we do because a product is nothing without its users. So, we listen. We improve the platform. We listen again. And while we build the software, we build relationships — all with a personal PlayPlay touch.
  • United: At PlayPlay, there are no egos. We’re motivated by what we can achieve together. Cross-team projects are our specialty and we support each other at every opportunity. With mutual respect, honest communication, and transparency, we come together to share our expertise and achieve our collective goals.
  • Ambitious: Yes, we’re humble as individuals. But together, we’re dreaming big. We’re not afraid to go fast and take risks: if Plan A doesn’t work, we go to Plan B, and so on. 
  • Committed: We each take ownership of our subjects and put our personalities into our work. As a group of passionate individuals, PlayPlayers are prepared to give it all for the team. We expect the best from each other, but first, we expect the best from ourselves.
  • Additional Information

    • Contract Type:Full-Time
    • Location:Paris, France (75002)
    • Experience:> 4 years