Digital marketing can seem a competitive field for candidates, yet some roles remain in high demand. This article sets out salary benchmarks for each role.
👉 Hiring? Visit our dedicated page: Marketing recruitment agency.
Our article on sales salaries may also interest you.
Digital marketing salaries in France at a glance
Packages for individual contributors in marketing
Packages for marketing leadership roles
Marketing pay scale in France by role
Growth Marketing Manager salary
The Growth Marketing Manager designs and runs data-driven acquisition and retention strategies. They draw on a range of channels and digital marketing levers (SEO, paid, automation, A/B testing) to accelerate growth. Early in their career, they earn between €40,000 and €50,000 gross a year. At mid-level, they can expect a package of €50,000 to €65,000. Beyond five years of experience, a senior Growth Marketer can reach €80,000 to €90,000, particularly in scale-ups.
The role is also advertised as Growth Hacker or Growth Marketer.
👉 Hiring in Growth? Visit our page: Growth recruitment agency.
Traffic Manager / Head of Acquisition salary
The Traffic Manager is responsible for generating qualified traffic through paid channels such as SEA, display and paid social campaigns. Depending on the company, they also work on organic channels, including SEO.
Early in their career, they earn between €35,000 and €42,000 a year. With three to five years in similar roles, the package rises to €42,000-50,000. Senior Traffic Managers can earn more than €60,000, or even €70,000 if they have advanced technical skills.
SEO Consultant salary
The SEO Consultant improves a website’s organic search rankings to generate qualified organic traffic. Early in their career, they earn between €32,000 and €38,000 gross a year. At mid-level, they earn between €40,000 and €55,000, and a Lead or Head of SEO can earn upwards of €60,000 to €75,000. SEO Consultants work in agencies as well as in-house, and also freelance, at a daily rate (TJM) of €300 to €700.
Chief Marketing Officer (CMO) salary
The Chief Marketing Officer (CMO) is the company’s marketing director. They define the overall strategy, lead the teams and drive growth in brand awareness and revenue. In an SME or an early-stage start-up, pay starts at around €75,000 to €90,000. In more established companies, packages typically range from €90,000 to €120,000. In scale-ups or large groups, the CMO can reach €150,000 to €180,000, with variable pay or stock options on top.
👉 Hiring a CMO? Visit our page: Chief Marketing Officer recruitment agency.
Head of Growth salary
The Head of Growth leads the growth strategy. They rely on rapid experimentation and analysis to optimise the user journey. At mid-level, a Head of Growth generally earns between €60,000 and €80,000, rising to €80,000-110,000 and up to €130,000 in scale-ups. A bonus or an equity stake is often offered.
Community Manager salary
The Community Manager runs social media activity, engages with communities and manages the brand’s online image. Junior Community Managers start at around €28,000 to €32,000 gross a year. After a few years, they reach €32,000 to €38,000. A senior Community Manager can earn up to €45,000 to €50,000.
The role is also sometimes called Social Media Manager.
Content Manager salary
The Content Manager is responsible for the editorial plan: content production (articles, videos, newsletters), SEO optimisation and distribution across digital channels. Early in their career, they can expect between €32,000 and €38,000. At mid-level, they earn between €38,000 and €45,000, and senior Content Managers can reach €55,000 to €60,000, particularly if they specialise in B2B.
Marketing Manager salary
The Marketing Manager designs and rolls out the company’s marketing initiatives, in line with its sales objectives. They may work on acquisition, content, CRM, campaigns or events. At mid-level, they earn between €45,000 and €60,000, rising to €60,000-75,000 with more seniority. In fast-growing companies, pay can go up to €80,000, plus a bonus.
Product Marketing Manager salary
The Product Marketing Manager, or PMM, is responsible for messaging and go-to-market when new features or products are launched. Their pay is generally between €55k and €85k gross a year.
Hiring for Product roles? Visit our page: Product recruitment agency.
Head of Brand & Communications salary
The Head of Brand & Communications leads the brand strategy. They ensure consistent positioning across all channels.
At mid-level, they can expect between €55,000 and €70,000 gross a year. A senior Head of Brand with expertise in reputation management, crisis communications or international environments can earn €70,000 to €100,000.
How is marketing pay split between fixed salary and variable pay?
Marketing pay can include a performance-based variable component. This is especially true for roles with a direct impact on the company’s revenue, such as growth, acquisition and leadership roles.
How to recruit in marketing?
Hiring in marketing can be complex because some roles are fairly technical or sector-specific, and companies compete hard for the best candidates. Growth, acquisition and leadership roles in particular can be hard to fill.
To help you in your search, see our comparative ranking of marketing recruitment agencies.
