Sales and Business Developer Recruitment Agency
Licorne Society has deep expertise in recruiting salespeople for startups, scale-ups and large companies.
More than 200 startups, scale-ups and digital companies have hired their sales team with Licorne Society.














Testimonials
They trusted Licorne Society with their Business Development hiring
Qualified candidates, well-targeted profiles and high-quality applicants.
As part of the hands-on HR support we provide to our clients, we work with Licorne on a large number of hires across a wide range of roles (Sales Manager, Head of Sales, Head of Operations...). Licorne's ability to analyse and really understand a brief, together with their knowledge of many different sectors, means our clients get feedback quickly. In three words, Licorne means responsiveness, quality of service and genuine care!
We worked with them on sales and marketing hires. Strong candidates, plenty of them, and fast. Great! We hired 2 excellent people who will help us accelerate the company's growth.
Our typical Business Developer profiles to meet your company's key challenges
-
Sales Development Representative (SDR)
- Graduate of a business school or equivalent programme
- First experience in prospecting and sales through an internship, work-study programme or permanent role
- Proficient with core sales tools
- Expert in lead generation
-
SME / Mid-Market Business Developer
- Experience managing the full sales cycle, from prospecting to closing
- Short sales cycle (3 months max)
- Proficient with the tools (CRM, Sales Automation...)
- Target customers: SMEs, mid-sized companies and Mid-Market
-
Enterprise Business Developer
- Experience managing the full sales cycle, from prospecting to closing
- Long sales cycle (6 months min)
- Deals with C-level and executive management stakeholders
- Selling to large corporates
-
Mid-Market Account Manager
- Experience as an account manager.
- Manages a large portfolio of SME accounts.
- Responsible for renewals, cross-sell and upsell.
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Mid-Market Account Executive
- 3 to 5 years' sales and closing experience.
- Short to medium sales cycle (1 to 4 months).
- Target customers: mainly SMEs.
-
Key Accounts Account Executive
- 5 years' experience in international sales.
- Manages long sales cycles, from 6 months to 2 years.
- International clients: key accounts, CAC 40 companies.
Our business development recruitment expert
-
AndrΓ© Farah
- COO and co-founder of Licorne Society. π¦
- Former Management and Strategy Consultant.
- Expert in recruiting Business Developer teams at startups. π
Recruiting salespeople: find your sales team with Licorne Society
Our expertise in recruiting salespeople
Recruiting a Business Developer / Salesperson is a real challenge for organisations.
Sales roles are among the hardest to recruit for. You need to find the person who fits the company's type of sale, in a very tight market where these roles are hard to fill quickly.
What we do
quickly find the candidates on the market who will help you reach your growth and development goals.
Why use Licorne Society for your sales hiring?
Why us?
- A clear grasp of Sales challenges in each sector. The skills you need vary with the product being sold (Complex Enterprise SaaS sales, short-cycle and one-off sales, sales of physical products).
- Knowledge of what companies expect for each type of role: Prospecting (cold calling, cold emailing), Closing, Account Management, managing the full sales cycle, command of one or more foreign languages.
- The ability to tap into a powerful network in France: SDRs (in French), BDRs, Business Developers, Account Executives, Account Managers, currently at startups and scale-ups.
- Knowledge of modern prospecting and business development techniques and processes for better candidate assessment: CRM, Marketing Automation tools...
All of which makes Licorne Society the go-to partner for recruiting Business Developers on permanent and freelance contracts, in France, remote and abroad, and for structuring Sales teams.
We also help companies with Head of Sales recruitment for their sales leadership.
A 3.0 recruitment agency specialising in Business Developer roles
- 01
A community of Business Developer profiles
Licorne Society has more than 4,500 active job seekers registered on its platform.
- 02
Deep expertise in the Business Developer role
For every brief, our team finds, approaches and screens the right candidates from among the best talent in the ecosystem.
- 03
A unique sourcing technology
100% tailored to each role and to your target, combining artificial intelligence and automation.
How our Business Developer recruitment service works
- 1
Scoping your needs
We (really) take the time to understand.
- 2
Targeted sourcing
We quickly tap into our network of more than 50,000 professionals, and approach directly the candidates who are not in it yet.
- 3
Screening the best candidates
We take the time to call every relevant candidate to understand their background and aspirations.
- 4
Shortlist within a few days
You receive a list of qualified candidates who are available and interested.
Resources & related pages
Further reading on Business Developer recruitment
You may find our hiring advice articles useful (in French): How to recruit a Business Developer and how to recruit salespeople.
Our job profiles are also worth a look, such as the one on the Head of Sales role (in French).
Ready to hire your Business Developers?
FAQ: everything you need to know about Sales recruitment agencies
01 How does Licorne Society support your sales hiring?
How does Licorne Society support your sales hiring?
Licorne Society covers the entire hiring cycle. We start with a scoping phase to understand exactly what the company expects from the person it wants to hire, and to gather everything we need to win candidates over.
Licorne Society then handles sourcing and the direct approach, and runs screening interviews. The Licorne team tracks each process through regular check-ins. Once the hire is made, the consultant follows the candidate through onboarding.
02 What roles can a Sales recruitment agency fill?
What roles can a Sales recruitment agency fill?
A sales recruitment agency (in French) covers every sales role, from individual contributor roles such as Business Developer, salesperson or Account Executive / Account Manager, to management and leadership roles, such as Sales Director or VP Sales (job profiles in French).
π Looking for a manager for your sales team? See our page: Sales Manager Recruitment Agency (in French).
03 Why should I use a recruitment agency for my sales hiring?
Why should I use a recruitment agency for my sales hiring?
Good salespeople are scarce, hard to find on the market and in high demand. Working with a recruitment agency such as Licorne Society saves you time on the direct approach and lets you target people who are still in a job. The best talent is usually already employed, so an agency helps you bring even stronger people into your company. Finally, it helps you assess candidates and select the people best suited to your company.
04 How much does a recruitment agency specialising in sales roles cost?
How much does a recruitment agency specialising in sales roles cost?
A recruitment agency specialising in sales roles usually charges a percentage of the hire's annual package (fixed plus variable). This percentage generally ranges from 20% to 27% of the annual package.
05 What salary should you offer a salesperson?
What salary should you offer a salesperson?
Here is an indicative guide to sales salaries on the hiring market.
| Role | Junior (1 to 3 years' experience) | Senior (3 to 5 years) |
|---|---|---|
| Business Developer | β¬32k to β¬40k fixed and β¬10k to β¬20k variable | β¬40k to β¬50k fixed and β¬20k variable |
| Account Manager | β¬32k to β¬40k fixed and β¬10k to β¬20k variable | β¬40k to β¬50k fixed and β¬20k variable |
| Account Executive | Package between β¬40k and β¬55k | Package of around β¬75k a year |
π For more on salaries, see our article: Salesperson salaries (in French).
06 What are the best recruitment agencies for salespeople?
What are the best recruitment agencies for salespeople?
Licorne Society, Uptoo and Talents Commerciaux are well-established names in sales recruitment.
π Read our comparison of the best sales recruitment agencies (in French).
Our specialities
A specialist recruiter for every need
Executive Search
We help companies find and hire senior executives and C-level leaders.
Learn more Tech & DataTech recruitment
Hire people with strong technical expertise in software development and data, in a highly competitive market.
Learn more Sales & MarketingSales & Marketing recruitment
We help companies structure their Marketing and Sales teams so they can drive the growth of the business.
Learn more OperationsOperations & Finance recruitment
Hire the people who will run and optimise your operations and processes.
Learn moreOur scope
Other roles covered by our services
Our locations
We recruit across the major French tech and digital ecosystems, and support your growth across Europe.